swiss textile design award


SCHERRER/HEFTI


Uniform for Swiss Pavillon,
World Expo Japan 2005

Development of a uniform for the exhibition staff of the Swiss Pavilion at the World Expo 2005 in Aichi, Japan, hovers in an ambiguous area between aesthetics and functionality, or between fashion and working dress. The uniform consists of an eclectic assembly of elements, which taken together present a many-faceted image of Switzerland and are likely to register a lasting impression on the mind. Features worthy of note in this connection are the specially developed cloth prints, created through the recycling of old silk screens from the archives of the Swiss textile industry, and a complex treatment of colour which draws on the tones of the Alpine landscape.

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